This type of filing cabinet -- known as a "lateral file" --  is now quite common.

 

But when it was first introduced, the standard for filing was the conventional "vertical" file.

     

The campaign that I created for the Roll-Out Conserv-A-File (great product, not-so-great name) had to explain the concept behind this new type of file for the first time.

     
       

                                (Click on a thumbnail to enlarge.)

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